Let's first go over Discover bank as a company first, and then we'll get to the student Discover it card review. According to the 2012 Brand Keys Customer Loyalty Engagement Index Report, Discover has been 1 in customer loyalty for 16 years in a row. That says a lot about their company as a whole. They've pioneered how cash rewards work in everyday use and when shopping online, developing one of the oldest online shopping malls with the highest cash back rewards known as ShopDiscover. Even without an annual fee, Discover provides industry leading features and services with their consumer credit cards. When it comes to their credit card products they've also tried to put their customers first. Since it's first cash rewards credit card was introduced in 1986, Discover has been committed to the best customer service. Private student loans, personal loans, savings accounts, and prepaid cards are just a few of the examples of all the products Discover offers. Discover has gained a tremendous amount of success, and much of this can be attributed to them listening to consumers and their needs. student discover it Next, I'll talk about Discover Bank's recent unsecured credit card choices.Discover has changed things up and come out with a recent offering to the credit card market. They've cut down on the choices and decided to stick with a collection of new student Discover it cards that all offer similar base reward features.The recent Discover it cards include two regular consumer credit cards and one Discover it card intended for students. The disparity between the two consumer cards is in the introductory 0% APR offers.One offers a 0% APR offer on balance transfers for 18 months plus a 0% APR offer on purchases for six months. The other consumer Discover it card credit card offers an introductory 0% APR on both balance transfers along with purchases for 14 months.One of the best features of the student Discover it card credit cards is the 5% CashBack earnings you get on purchases in their quarterly revolving categories.For January through March you'll receive 5% CashBack on purchases for movies and restaurants.For your other day-to-day purchases that aren't within the quarterly categories you'll still receive 1% CashBack with no maximum limit.In case you were wondering about how the CashBack redemption works; you'll have several options from statements credits to redeeming for merchandise online. My favorite feature of the brand new student Discover it card credit cards would have to be your ability to receive up to 20% CashBack by making purchases through Discover's online shopping mall called ShopDiscover. More Tips ShopDiscover is Discover's online shopping portal that gives a Cashback Bonus incentive of 5-20% Cashback with their listed partners. The only way to earn the CashBack through ShopDiscover is by signing up for the student Discover it card and using it to make those purchases. With all these great features with the student Discover it card, it is probably one of the most popular credit cards on the market right now. It takes all the great features of all credit cards and puts them all into one awesome card. On top of it all there's NO annual fee involved!